Hoffman, K Douglas. <br/><br/>
Marketing of services / 
By K. Douglas Hoffman and John E. G. Bateson. 
 - 1st ed. 
 - New Delhi :  Cengage Learning ,  2009. 
 - 425p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9788131505311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ethical issues in services marketing<br/>Developing the service communication
<br/><br/><label>Dewey Class. No.: </label>658.804   / HOFK