ASSAEL (Henry) <br/><br/>
Consumer behavior and marketing action Ed 6 

 - 6 
 - New Delhi  Cengage Learning  2011 
 - xviii,715  PB 
<br/><br/><label>ISBN: </label>978-81-315-0036-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342 ASSC