TY  - BOOK
AU  - SHRUM (L J)
TI  - Psychology of entertainment media: blurring the lines between entertainment and persuasion
SN  - 8976542130
U1  - 153.852  23
PY  - 2004///
CY  - New Delhi
PB  - Learners Press
KW  - Mental Process & Intelligence
KW  - Psychology
ER  -