TY  - BOOK
AU  - PONGIANNAN (K)
TI  - Advertising and brand buliding: principles and case studies
SN  - 9788177083156
U1  - 659.1 PONA 
PY  - 2012///
CY  - New Delhi
PB  - New Century Publications
KW  - studies
KW  - principles
KW  - case
KW  - buliding
KW  - brand
KW  - and
KW  - Advertising
ER  -