RUDANI (R B) <br/><br/>
Basics of marketing management: theory and practice 

 - New Delhi  S. Chand & Co. Ltd.  2012 
 - xvi,471 
<br/><br/><label>ISBN: </label>8121931681 
<br/><br/><label>Dewey Class. No.: </label>658.8 RUDB