CRANFIELD SCHOOL OF MANAGEMENT <br/><br/>
Marketing management: A relationship marketing perspective 

 - London  Macmillan Press Ltd  2010 
 - xviii,295 
<br/><br/><label>ISBN: </label>9780333994436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>relationship<br/>perspective<br/>Marketing<br/>management:<br/>management<br/>A
<br/><br/><label>Dewey Class. No.: </label>658.8 CRAM