TY - BOOK AU - HACKLEY (Chris) TI - Advertising and promotion: an integrated marketing communications approach Ed 2 SN - 9781849201469 U1 - 659.1 HACA PY - 2010/// CY - Los Angeles PB - Sage Publications KW - promotion KW - marketing KW - integrated KW - Ed KW - communications KW - approach KW - and KW - an KW - Advertising KW - 2 ER -