LAL (Rajiv) <br/><br/>
Marketing management: text and cases 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2008 
 - xiii,812 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>text<br/>Marketing<br/>management:<br/>cases<br/>and
<br/><br/><label>Dewey Class. No.: </label>658.8 LALM