TY - BOOK AU - HEMANN (Chuck) AU - BURBARY (Ken) TI - Digital marketing analytics: making sense of consumer data in a digital world Ed 2 SN - 9789353430191 U1 - 658.872 HEMD PY - 2019/// CY - Chennai PB - Pearson KW - world KW - sense KW - marketing KW - making KW - Ed KW - Digital KW - data KW - consumer KW - analytics KW - 2 ER -