TY  - BOOK
AU  - LEE (Kiefer) and CARTER (Steve).
TI  - Global marketing management: changes, challenges and new strategies
SN  - 0 19 568215 7
U1  - 658.8 LEEG 
PY  - 2006///
CY  - New  Delhi
PB  - Oxford  University Press
KW  - Global marketing management
ER  -