TY  - BOOK
AU  - BERSON (Alex) and others
TI  - Building data mining applications for CRM
SN  - 0 07 040273 6
U1  - 005.74 BERB 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Data Mining
ER  -