TY  - BOOK
AU  - KOTLER (Philip) and ARMSTRONG (Gary).
TI  - Principles of marketing. Ed 9
SN  - 81 203 1839 0
U1  - 658.8 KOTP 
PY  - 2001///
CY  - New Delhi.
PB  - Prentice-Hall of India Private Limited
KW  - Principles Marketing


ER  -