TY  - BOOK
AU  - KOTLER (Philip) and ARMSTRONG (Gary).
TI  - Principles of marketing. Ed 8
SN  - 8120314095
U1  - 658.8 KOTP 
PY  - 1999///
CY  - New Delhi.
PB  - Prentice-Hall of India Private Limited
KW  - Marketing Management




ER  -