KOTLER (Philip) and ARMSTRONG (Gary). <br/><br/>
Principles of marketing. Ed 8. 

 - 
 - New Delhi.  Prentice-Hall of India Private Limited  1999 
 - xvii,610,I18 
<br/><br/><label>ISBN: </label>8120314095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/><br/><br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP