TY  - BOOK
AU  - MOHAN (Manendra).
TI  - Advertising management concepts and cases
SN  - 0 07 451780 5
U1  - 659.1 MOHA 
PY  - 1998///
CY  - New Delhi.
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Advertising Management Cases


ER  -