MOHAN (Manendra). <br/><br/>
Advertising management concepts and cases. 

 - New Delhi.  Tata McGraw-Hill Publishing Company Ltd.  1998 
 - xi,418 
<br/><br/><label>ISBN: </label>0 07 451780 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Cases<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1 MOHA