BATRA (Rajeev) and others. <br/><br/>
Advertising management. Ed 5. 

 - 
 - New Delhi.  Prentice-Hall of India Private Limited  1998 
 - xiii,754 
<br/><br/><label>ISBN: </label>81 203 1219 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1 BATA