Research methods for business students

By:

Mark Saunders

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Noida Pearson 2025Edition: 5Description: xxxi, 614p. PB 25x20cmISBN:

9788131761045

Subject(s):

Social Sciences Research

DDC classification:

300.72 SAUR

Summary: The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader. the book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. Salient Features Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MCom Finance & Analytics	300.72 SAUR (Browse shelf(Opens below))	Available	PG025081

Total holds: 0

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The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader. the book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Salient Features
Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website

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