This book is mainly written for the students of B.Com., B.Com. (Hons.) and teachers of Delhi University, Guru Gobind Singh Indraprastha University, Madras University and Bangalore University. The idea is that improvements can best come from creative thinking by the entrepreneur about his/her own enterprise, which motivate the entrepreneur to take action to improve his business. This book will also be useful for trainers who support entrepreneurship development during seminars and workshops.

Student Centric – Classroom simulative: Written in a simple lucid language.
Industry – Institute Interface: Enriched by my own industrial experience the concepts are linked to real life situations, bringing gradation between industry and institute.
Coverage: A thorough coverage of conceptual framework on entrepreneurship development and business enterprises.
Self-Learning Exercises: Many exercises at the end of every chapter for self-assessment and development.

Contents :

Entrepreneur and Entrepreneurship
Entrepreneurial Mindset – Innovation and Creativity
Entrepreneurial Decision Making – Biases and Heuristics
Business Risks
Social and Commercial Entrepreneurship
Business
Facilitators and Inhibitors of Business
Role of E-Commerce and M-Commerce
Technological Innovation and its Viability
Ethical Considerations
Market and Society
Demand and Supply Factors
Understanding Customer Adoption Process
Management
Managing Finance
Managing Human Resource
Business Ideas
Business Plan
Business Incubators, Angel Investors and Private Equity Funds, etc.
Self Help Group
Important Questions