About the Book

This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.


The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management.


Salient Features

Learning objectives at the beginning of each chapter to provide at a glance the topics covered.
Tables and Diagrams to illustrate the text.
Summary and Key-terms at the end of each chapter for quick revision.
Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination.
Bibliography and Index further enhance the value of the book

Contents:

SECTION I: INTRODUCTION
Nature and scope of business
Business System and Its Environment
Objectives of Business
Social Responsibilities of Business
SECTION II: ORGANISING A BUSINESS
Promotion: Legal and Procedural Aspects (Launching a Business Enterprise)
Location: Selection of Region and Site
Forms of Ownership Organisation-1 (Proprietorship and partnership)
Forms of Ownership Organisation-11 (Company and Cooperative)
Choice of Suitable Form of Business Organisation
SECTION III: MARKETING OF PRODUCTS
Nature and Functions of marketing
Channels of Distribution (Home Trade)
Exports and Imports (Foreign Trade)
Advertising, Salesmanship and Sales Promotion
Business Risks
Elements of Insurance
SECTION IV: FINANCING THE BUSINESS
Financial Planning (Capitalisation and Capital Structure)
Source of Corporate Finance
Special Financial Institutions
Stock Exchange and SEBI
SECTION V: BUSINESS HORIZONS
Public Enterprises and Public Utilities
Small Business in India
SECTION V: PRINCIPLES OF MANAGEMENT
Nature and Scope of Management
Functions and Principles of Management
Coordination- The Essence of Management
Approaches to the Study of Management
Nature and Significance of Planning
Process and Types of Plans
Nature and Process of Organising
Departmentation
Delegation and Decentralisation of Authority
Forms of Organisations
Nature and Functions of Staffing
Recruitment, Selection and Training
Nature and Scope of Directing
Motivation and Morale
Leadership
Communication
Nature and Process of Control
Techniques of Managerial Controls
Appendix
Bibliography
Index