It is meant for students of M.Com. and Business Management Courses and Business Managers.

A concerted effort has been made to impart empirical content or practice-orientation to the various concepts of Pure Economics. The book contains many decision-making situations in the form of Illustrations.

Contents:

Part I – Introduction

Nature and Scope of Managerial Economics
Economic Theory and Managerial Economics
Managerial Economist — Role and Responsibilities.
Part II – Demand Analysis and Forecasting

Demand Determinants
Demand Distinctions
Demand Forecasting—General Considerations
Methods of Demand Forecasting
Part III – Cost Analysis

Cost Concepts Classifications and Determinants
Cost-Output Relationship
Economies and Diseconomies of Scale
Cost Control and Cost Reduction
Part IV – Production and Supply Analysis

Production Functions
Supply Analysis
Part V – Price and Output Decisions under Different Market Structures

Perfect Competition
Monopoly and Monopsony
Price Discrimination
Monopolistic Competition
Oligopoly and Oligopsony
Part VI – Pricing Policies and Practice

Price Policies
Pricing Methods
Specific Pricing Problems
Price Discounts and Differentials
Product Line Coverage and Pricing
Price Forecasting
Part VII – Profit Management

Nature of Profit
Measuring Accounting Profit
Profit Policies
Profit Planning and Forecasting
Part VIII – Capital Management

Capital Budgeting
Cost of Capital
Appraising
Project Profitability
Risk Probability & Investment Decisions
Part IX – Macro Economics and Business Decisions

Business Cycle and Business Policies
Demand Recession in India—Causes, Indicators and Prevention
Economic Forecasting for Business—Input-Output Analysis
National Income Accounting for Managers
Part X – Linear Programming for Economic Analysis

Linear Programming - Graphical Methods
Linear Programming - Simplex Method
Cost Minimization Problems
Dual and Shadow Prices
Part XI – Operations Research Techniques in Managerial Economics

Inventory Models
Theory of Games
Decision Theory
Part XII – Quantitative Economics for Management

Economics for Management
Mathematical Economics of the Firm.
Part XIII– Managerial Economics in the Context of Globalisation

Economic Basis of International Business
Overseas Demand Analysis
Export Pricing
Decision Making Framework for Export Business
Overseas Capital Budgeting
Part XIV- Government & Business- Indian Perspective

Safeguarding Competition Anti-Trust Laws & Competition Act
Statutory Price Fixation in India
Disinvestment in India – Policy & Implementation
Part XV – Case Methodology Cases with Workouts and Caselets with Answers

Case Study Methodology
Cases and Caselets
Part XVI — Economic Environment of Business Decision-making

Macro Economic Aggregates & Concepts
Fiscal Policy
Monetary Policy
Price Indices India’s Trade Policy and Related Aspects
Foreign Exchange Management in India • Balance of Payments
Part XVII – Further Topics on Monopoly and Oligopoly

Multi-Plant Monopoly and social Cost of Monopoly
Regulation and control of Monopoly
Price Leadership – Low cost, Dominant & Barometric
Collusive Oligopoly-cartels
Oligopoly - Classical Models
Part XVIII – Economic Theories of Consumer Behaviour

Utility Theory
Indifference Curve Analysis
Income and Substitution Effect.
Consumer Surplus
Annexures

Marginal Analysis
Optimization
A note on micro-economics and macro-economics
Numericals
Appendices

Questions
Problems and Cases
Glossary of Terms
Tables
Index Authored By : Maheshwari K. L., Varshney R.L.