Building AI driven marketing capabilities : understand customer needs and deliver value through AI / By Neha Zaidi...[et.al].

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TextPublication details: New York : Apress ; 2024.Edition: 1st edDescription: vi,340p. ; PB 23 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology Marketing	MBA	658.83 ZAIN (Browse shelf(Opens below))	Available	MBA14797

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Previous	658.83 MALN Marketing research: an applied orientation : applied orientation /	658.83 MALN Marketing research: an applied orientation : applied orientation /	658.83 MALN Marketing research: an applied orientation : applied orientation /	658.83 ZAIN Building AI driven marketing capabilities : understand customer needs and deliver value through AI /	658.84 CHAD Digital marketing excellence : planning, optimizing and integrating online maketing /

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