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Brand management : principles and practices / By Kirti Dutta.

By: Material type: TextTextPublication details: New Delhi : Oxford University Press , 2022.Edition: 2nd edDescription: xxv,460 p.; PB 25 cmISBN:
  • 9780190124137
Subject(s):
DDC classification:
  • 2 658.827 DUTK
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book St Aloysius Institute of Management & Information Technology Brand management MBA 658.827 DUTK (Browse shelf(Opens below)) Available MBA14790
Book Book St Aloysius Institute of Management & Information Technology Brand management MBA 658.827 DUTK (Browse shelf(Opens below)) Checked out 03/24/2025 MBA14791
Total holds: 0

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