95% of aspiring & practicing entrepreneurs, don’t know how to evaluate the strength of their business. Most of the times, they directly jump into selling the product. Later they realize underlying problems that exist in the industry. Have you wondered why most investment bankers become great entrepreneurs? One skill that they have and others don’t - Industry Analysis. They can break down any industry, find red flags and key success factors before jumping in. That is the power of Industry Analysis. This book is for anyone who wishes to start, own or analyze a business. Understanding any industry is of utmost importance to take the right decisions at the right time. It is a step-by-step guide that helps you identify industry attractiveness. This includes financial strength, margins, competition, capital intensiveness, pricing power, growth potential, key KPIs, major challenges and so on. All this helps identify businesses with above-average profitability in the long run