Naked Consumer: How our Private Lives Become Public Commodities

By:

Erik Larson

Contributor(s):

LARSON (Erik)

Material type: Text

TextLanguage: English Publication details: New York Henry Holt and Company 1992Description: x,275p. HB 23x15cmISBN:

0805017550

Subject(s):

DDC classification:

23 658.834 LARN

Summary: After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Donated Books	St Aloysius Library	Management	658.834 LARN (Browse shelf(Opens below))	Available	D05944

Total holds: 0

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer