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Media Metrics An introduction to qualitative research in mass communication

Material type: Text

TextLanguage: English Publisher: New Delhi Sage 2017Description: xxiii,458p. PB 24x18.5cmISBN: 9789386062161Subject(s): Mass Communication

DDC classification: 302.30285 Summary: Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.

List(s) this item appears in: PG New Arrivals - January 2023

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius College PG Library	MAJMC	302.30285 DAYM (Browse shelf)	Available		PG024145

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Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.

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