Media Metrics An introduction to qualitative research in mass communication
By: Manoj Dayal
Material type: 
TextLanguage: English Publisher: New Delhi Sage 2017Description: xxiii,458p. PB 24x18.5cmISBN: 9789386062161Subject(s): Mass CommunicationDDC classification: 302.30285 Summary: Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.
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St Aloysius College PG Library | MAJMC | 302.30285 DAYM (Browse shelf) | Available | PG024145 |
Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.
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