No logo: No space No choice No jobs

By:

Naomi Klein

Contributor(s):

KLEIN (NAOMI)

Material type: Text

TextLanguage: English Publication details: London Flamingo 2001Description: xxi,490 p. PB 20x13 cmISBN:

0006530400

Subject(s):

DDC classification:

23 303.484 KLEN

Summary: The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Donated Books	St Aloysius Library	Sociology	303.484 KLEN (Browse shelf(Opens below))	Available	Donated by V. T. Rajshekar	D05400

Total holds: 0

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The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

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