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Marketing management / By Philip Kotler...[et.al.].

By: Kotler, Philip

Contributor(s): Keller, Kevin Lane

| Chernev, Alexander

| Sheth,Jagdish N

| Shainesh,G

Material type: Text

TextPublisher: New Delhi : Pearson , 2022Edition: 16th edDescription: xxxiii,596 p.; 26 cm. PBISBN: 978 93 560 6266 5Subject(s): Understanding the market

| Developing a viable market strategy

| Communicating value

DDC classification: 658.8

List(s) this item appears in: AIMIT LIB-New Arrival October -2022

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Holdings ( 6 )
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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Available		MBA14527
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Available		MBA14528
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Reference Book		MBA14491
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Available		MBA14488
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Checked out	11/28/2022	MBA14489
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 KOTP (Browse shelf)	Available		MBA14490

Total holds: 0

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