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Advertising Management

By: Prakash S

Contributor(s): Sontakki C N

Material type: Text

TextLanguage: English Publisher: New Delhi Kalyani Publishers 2015Edition: 2nd edDescription: xvii,607p. PB 27.8X21.6cmISBN: 9789327247787Subject(s): Advertising

DDC classification: 659.1 Summary: Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.

List(s) this item appears in: PG New Arrivals - October 2022

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius College PG Library	M Com	659.1 PRAA (Browse shelf)	Available		PG024032

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Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.

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