Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.].

By:

Keller, Kevin Lane

Contributor(s):

Material type: Text

TextPublisher: Noida : Pearson , 2022Edition: 5th edDescription: xxx,642p. ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789353946135

Subject(s):

DDC classification:

658.827 5 KELK

LOC classification:

HD69.B7 K45 2020

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14691
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14484
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14485
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14486
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14487
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14302
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14303
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14304
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14305
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14306
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14307
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14308
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14309
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA14310
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Reference Book	MBA14311

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Includes bibliographical references and index.

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