Malkiel is Professor of Economics at Princeton University who wrote the million-copy seller: A Random Walk Down Wall Street. In that book, he made a strong case that it's nearly impossible to beat the market consistently and that those who try will almost always fail. In this book, he foregoes all intellectually heady argumentation and potentially distracting documentation to answer the question. In the light of all my research on how the markets work, how can we get the best return for our investments over time and still be able to sleep at night, no matter how the market's behave. result is a remarkably simple, clear and often entertaining guide to investing. Here are some of his main points.Understand Three Basics 1. You don't need to hire a financial advisor. Investing is easy, once you understand that the "experts" who manage funds and give advice don't really know any more about the short- or long-term prospects for a stock or fund any more than you do. You don't have to watch financial television or read financial magazines.
"A blindfolded chimpanzee throwing darts at the stock pages can select individual stocks as well as the experts.Understand and use four categories of investments.