IUP Journal of Marketing Management

Material type:

Continuing resourceLanguage: English Publication details: Hyderabad IUP PublicationISSN:

0972-6845

Subject(s):

Marketing Management

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Item type	Current library	Collection	Status	Barcode
Periodicals	St Aloysius PG Library Periodical Section	M Com	Not for loan	PR49

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It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies, Retail marketing vs. E-commerce and other emerging and interdisciplinary issues.

This is a serial

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At library: St Aloysius PG Library

Location: Periodical Section

Subscription from: 01/01/2022 to: now (current)

The 5 latest issues for this subscription:

Latest serials
Issue #	Publication date	Received date	Status
Vol. 21, No. 4	11/01/2022	01/13/2023	Arrived
Vol. 21, No. 3	08/01/2022	11/17/2022	Arrived
Vol. 21, No. 2	05/01/2022	10/11/2022	Arrived
Vol. 21, No. 1	02/01/2022	10/11/2022	Arrived

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