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Modern marketing thought. Ed 2.

By:

WESTING (J Howard) and ALBAUM (Gerald)

Material type: Text

Text

TextLanguage: English Publication details: London. The Macmillan Co. 1969Edition: 2Description: x,533 PBSubject(s):

Marketing Management

DDC classification:

658.8 WESM

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Donated Books	St Aloysius Library	Management	658.8 WESM (Browse shelf(Opens below))	Available	D00514

Total holds: 0

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Previous	658.8 WALM Marketing strategy: a decision focused approach Ed 5	658.8 WENM Marketing research: management and methods.	658.8 WESH How to write a marketing plan Rev Ed 3	658.8 WESM Modern marketing thought. Ed 2.	658.8 WHIM Marketing and economics.	658.8 WOOS Services marketing.	658.8 XAVS Strategic marketing:a guide for developing sustainable competitive advantage.	Next

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