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Global marketing management : changes new challenges and strategies / By Kiefer Lee and Steve Carter.

By: Material type: TextTextLanguage: English Publication details: UK : Oxford University Press , 2012.Edition: 3rd edDescription: Xxv, 578p. ; 26.5 cmISBN:
  • 9780199668724
Subject(s): DDC classification:
  • 658.848  3 LEEK
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