Integrated marketing communication in advertising and promotion.

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Material type: Text

TextLanguage: English Publication details: New Delhi Cengage Learning 2012Edition: 8Description: xx,666ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SHIT (Browse shelf(Opens below))	Available	MBA10535

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Previous	659.1 SHAK Advertising and promotions : an IMC perspective /	659.1 SHAK Advertising and promotions : an IMC perspective /	659.1 SHAS Advertising : planning and implementation. Planning and implementation.	659.1 SHIT Integrated marketing communication in advertising and promotion.	659.1 SHIT Advertising promotion and other aspects of integrated marketing communications.	659.1 SISJ Advertising media planning /	659.1 SISJ Advertising media planning /	Next

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