Truth lies and advertising: art of account planning Art of account planning

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Material type: Text

TextLanguage: English Publication details: New Delhi Wiley India Pvt Ltd 2009Edition: 1Description: xix,298ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 STEJ (Browse shelf(Opens below))	Available	MBA09542

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Previous	659.1 SISJ Advertising media planning /	659.1 SREK Advertising: trends and cases. Trends and cases.	659.1 SREK Advertising: trends and cases. Trends and cases.	659.1 STEJ Truth lies and advertising: art of account planning Art of account planning	659.1 SUGB Instant leads.	659.1 SUGB Instant advertising.	659.1 SUTM Advertising and the mind of the consumer: what works what doesnt and why. What works what doesnt and why.	Next

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