Brand Sense: sensory secrets behind the stuff we buy. Sensory secrets behind the stuff we buy.

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Material type: Text

TextLanguage: English Publication details: New Delhi Kogan Page 2010Edition: 2Description: 175ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 LINM (Browse shelf(Opens below))	Available	MBA09219

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Previous	658.827 KUMS Managing Indian brands : marketing concepts and strategies /	658.827 KUMS Managing Indian brands : marketing concepts and strategies /	658.827 LEPF Integrated branding: becoming brand driven through company wide action. Becoming brand driven through company wide action.	658.827 LINM Brand Sense: sensory secrets behind the stuff we buy. Sensory secrets behind the stuff we buy.	658.827 LINM Brandwashed: tricks companies use to manipulate our minds and persuade us to buy. Tricks companies use to manipulate our minds and persuade us to buy.	658.827 MARP Consumer mind: brand perception and the implication for marketers. Brand perception and the implication for marketers.	658.827 MOOY Brand management : the Indian context /	Next

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