Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

By: Keller, Kevin LaneContributor(s): Parameswaran, M G | Jacob, IsaacMaterial type: TextTextLanguage: English Publisher: New Delhi : Prentice Hall India , 2008Edition: 3rd edDescription: xxiii, 695p. ; 25.5 cmISBN: 978813175689 8Subject(s): Planning and implementing brand marketing programs | Measuring and interpreting brand performanceDDC classification: 658.827
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