Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller.

By:

Material type: Text

TextLanguage: English Publication details: New Delhi : Prentice Hall India , 2008 .Edition: 2nd edDescription: xxvi, 788p. ; 23.5 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA04568

Total holds: 0

Previous								Next
Previous	658.827 KAPJ New strategic brand management : advanced insights and strategic thinking /	658.827 KAPJ 9 brand shaastras: nine successful brand strategies to build winning brands. Nine successful brand strategies to build winning brands.	658.827 KAPS Brand imitation.	658.827 KELK Strategic brand management : building measuring and managing brand equity /	658.827 KELK Strategic brand management : building measuring and managing brand equity /	658.827 KELK Strategic brand management : building measuring and managing brand equity /	658.827 KELK Strategic brand management : building measuring and managing brand equity /	Next

There are no comments on this title.

to post a comment.