Contemporary marketing.

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Material type: Text

TextLanguage: English Publication details: New York Dryden Press 1986Edition: 5Description: xxxviii,578,i-I-20ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8 BOOL (Browse shelf(Opens below))	Available	MBA03746

Total holds: 0

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Previous	658.8 BESR Market based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability.	658.8 BINF Business to business marketing management.	658.8 BONJ Value-based marketing for bottom-line success: 5 steps to creating customer value. 5 steps to creating customer value.	658.8 BOOL Contemporary marketing.	658.8 BOYH Marketing management: a strategic approach with a global orientation. Strategic approach with a global orientation.	658.8 BRER Business to business marketing.	658.8 BRER Business to business marketing.	Next

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