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Marketing research / By David A. Aaker, V. Kumar and George S. Day.
Material type:
TextLanguage: English Publication details: New York : John Wiley & sons , 2001 .Edition: 7th edDescription: xvi, 751p. ; 24 cmISBN: - 9971513897
- 658.83 7 AAKD
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 AAKD (Browse shelf(Opens below)) | Available | MBA04290 | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 AAKD (Browse shelf(Opens below)) | Reference Book | MBA03340 |
Total holds: 0
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| 658.827 YASS Brand harmony: achieving dynamic results by orchestrating your customers total experience. Achieving dynamic results by orchestrating your customers total experience. | 658.83 AAKD Marketing research / | 658.83 AAKD Marketing research / | 658.83 AAKD Marketing research / | 658.83 AAKD Marketing research / | 658.83 AAKD Marketing research / | 658.83 AAKD Marketing research / |
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