Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold.

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TextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.1554 LENJ (Browse shelf(Opens below))	Available	MBA02184

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Includes bibliographical references and index.

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