Shopper buyer and consumer behavior: theory marketing applications and public policy implications. Theory marketing applications and public policy implications.

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TextLanguage: English Publication details: New Delhi Biztantra 2004Edition: 2Description: xxi,598ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 LINJ (Browse shelf(Opens below))	Available	MBA00611

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Previous	658.8342 KUMS Consumer behaviour and branding: concepts reading and cases. Concepts readings and cases.	658.8342 KUMS Consumer behaviour /	658.8342 LANG Consumer behavior in action: real-life applications for marketing managers. Real-life applications for marketing managers.	658.8342 LINJ Shopper buyer and consumer behavior: theory marketing applications and public policy implications. Theory marketing applications and public policy implications.	658.8342 LINJ Consumer behavior.	658.8342 LOUD Consumer behavior : Concepts and applications /	658.8342 LOUD Consumer behavior : Concepts and applications /	Next

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