Advertising marketing and brand building: understanding consumer behaviour.

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Material type: Text

TextLanguage: English Publication details: New Delhi Reference Press 2012Description: xi,331 PBISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	659.1 POSS (Browse shelf(Opens below))	Available	PG007772

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Previous	659.1 MACA Practice of advertising.	659.1 OGID Ogilvy on advertising.	659.1 OGUT Advertising management with integrated brand promotion.	659.1 POSS Advertising marketing and brand building: understanding consumer behaviour.	659.1 POWH Advertising handbook.	659.1 POWH Advertising handbook.	659.1 SHAS Advertising: planning and implementation.	Next

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