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Media monoliths: how great media brands thrive and survive

By:

Mark Tungate

Material type: Text

Text

TextLanguage: English Publication details: London Kogan Page Ltd 2004Description: viii,261Subject(s):

DDC classification:

070.1 23 TUNM

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	070.1 TUNM (Browse shelf(Opens below))	Available	PG003893

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Previous	070.1 THUN News as entertainment: the rise of global infotainment	070.1 THUW War and the media: reporting conflict 24/7	070.1 THUW War and the media: reporting conflict 24/7	070.1 TUNM Media monoliths: how great media brands thrive and survive	070.1 TUNM Media monoliths: how great media brands thrive and survive	070.1 TURM Media today : an introduction to mass communication	070.1 TURM Media today : an introduction to mass communication	Next

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