Advertising handbook.

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Material type: Text

TextLanguage: English Publication details: New York Taylor & Francis 2009Edition: 3Description: xi,247DDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	659.1 POWH (Browse shelf(Opens below))	Available	PG003525
Book	St Aloysius PG Library	MAJMC	659.1 POWH (Browse shelf(Opens below))	Available	PG003526

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Previous	659.1 OGUT Advertising management with integrated brand promotion.	659.1 POSS Advertising marketing and brand building: understanding consumer behaviour.	659.1 POWH Advertising handbook.	659.1 POWH Advertising handbook.	659.1 SHAS Advertising: planning and implementation.	659.1 SHIT Advertising and promotion: an IMC approach.	659.1 SHIT Integrated marketing communication in advertising and promotion.	Next

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