Advertising and promotion: an IMC approach.

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TextLanguage: English Publication details: New Delhi Cengage Learning 2007Description: 650DDC classification:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	659.1 SHIT (Browse shelf(Opens below))	Available	PG003375

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Previous	659.1 POWH Advertising handbook.	659.1 POWH Advertising handbook.	659.1 SHAS Advertising: planning and implementation.	659.1 SHIT Advertising and promotion: an IMC approach.	659.1 SHIT Integrated marketing communication in advertising and promotion.	659.1 STAM Advertising promotion and new media.	659.1 TAGA AD critique: how to deconstruct ads in order to build better advertising.	Next

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