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Advertising management: text and cases. Rev. Ed.2.
Material type:
TextPublication details: New Delhi New Age International (P) Limited, Publishers 2005Edition: Description: xviii,334ISBN: - 81 224 1594 6
- 659.1 MATA
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Library | Management | 659.1 MATA (Browse shelf(Opens below)) | Available | 061119 |
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| 659.1 KAZA Advertising and sales promotion Ed 3 | 659.1 KUMA Advertising management | 659.1 LEEP Principles of advertising: a global perspective Ed 2 | 659.1 MATA Advertising management: text and cases. Rev. Ed.2. | 659.1 MOHA Advertising management: concept and cases. | 659.1 MOHA Advertising management concepts and cases. | 659.1 RAOA Advertising and salesmanship. |
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