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Brand segmeantation: seven strategies for effective segmentation.
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TextPublication details: N D Macmillan India Ltd. 2006Description: viii,92ISBN: - 1403 92861 4
- 658.827 KAPB
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Library | Management | 658.827 KAPB (Browse shelf(Opens below)) | Available | 060713 |
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| 658.82 SHIA Advertising promotion and other aspects of integrated marketing communications Ed 9 | 658.827 HAIB Brand success: how the worlds top 100 brands thrive and survive | 658.827 HAMB Branding your business Rev Ed | 658.827 KAPB Brand segmeantation: seven strategies for effective segmentation. | 658.827 KAPT Twentyfour brand mantras: finding a place in the minds and hearts of consumers. | 658.827 MATB Brand management: text and cases | 658.827 MATB Brand management: text and cases |
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